Hi! I’m Aimee.
I’m a seasoned brand and product communications leader with a background in PR and media relations. I have passion for crafting compelling, concise messaging for a wide variety of audiences, materials and platforms. (I also really love proofreading.)
I have experience leading a high-performing copywriting team, juggling and prioritizing the needs of multiple industry-leading brands, and managing cross-functional relationships to best meet the goals of the business.
My Work
CATALOGS & BROCHURES
I’ve lead copy efforts for a wide variety of product catalogs and brochures, including pieces for Therma-Tru doors, Larson storm doors, Veris doors and Fiberon decking, railing and cladding. I ensure that copy updates are consistent with approved messaging and reflect each brand’s unique voice. (This is where my love of proofreading gets a chance to shine!)
PRESS RELEASES
I work with cross-functional teams to best communicate the news and updates we’re ready to share with the world.
BRAND & PRODUCT MESSAGING
It’s equal parts challenging and exciting to write messaging for a brand new product. I’m especially proud of my work on the launch of the Therma-Tru Impressions Storm & Entry Door System and the Fiberon Concordia Decking Astir Collection.
Therma-Tru Impressions Integrated Storm & Entry Door System Flyer
TRADE SHOW SUPPORT
Arguably the most fun part of the job — I’ve worked on signage and support materials for trade shows large and small, including the International Builders’ Show.
Aimee Gruenwald, brand & product communications leader. 